Thursday, September 19, 2013
Today we opened up our doors to celebrate Drake’s upcoming release by giving away a limited number of NWTS apparel pieces to fans. We’ve hosted many product releases and events in the past without incident, leaving everyone involved satisfied upon close of the day.  Earlier today there was a circumstance which ultimately resulted in an altercation between two people waiting in line.  Our first action was to secure our staff, followed by protecting the patrons in line.  Safety for everyone is our primary concern.  Today’s line was very long, proving Drake has some of the most loyal and respectful fans that we’ve seen to date. Unfortunately it’s too bad that an unruly few had to ruin it for all. The ALIFE New York store will be closed for the remainder of the day. Follow our Twitter and Instagram accounts, as we will announce what will become of the remaining NWTS product.  We are always happy to support Drake, the OVO family and his fans.  ”Nothing Was The Same” in stores on September 24th. Thank you for your continued support. — ALIFE

Today we opened up our doors to celebrate Drake’s upcoming release by giving away a limited number of NWTS apparel pieces to fans. We’ve hosted many product releases and events in the past without incident, leaving everyone involved satisfied upon close of the day.

Earlier today there was a circumstance which ultimately resulted in an altercation between two people waiting in line.  Our first action was to secure our staff, followed by protecting the patrons in line.  Safety for everyone is our primary concern.  Today’s line was very long, proving Drake has some of the most loyal and respectful fans that we’ve seen to date. Unfortunately it’s too bad that an unruly few had to ruin it for all.

The ALIFE New York store will be closed for the remainder of the day. Follow our Twitter and Instagram accounts, as we will announce what will become of the remaining NWTS product.

We are always happy to support Drake, the OVO family and his fans.  ”Nothing Was The Same” in stores on September 24th.

Thank you for your continued support.

— ALIFE